Maker & Monger opens
at Prahran Market
A targeted publicity campaign announced the opening of Maker & Monger at Prahran Market in August 2015.
The raclette and grilled cheese bar features a hand-picked selection of artisan cheese inspired by history, traditional recipes and the travels of wandering cheesemonger, Anthony Femia. Themed press releases and a teaser menu were developed and sent to the media guest list.
This was Prahran Market's most successful campaign to date, garnering over 25 social media posts and over 30 press hits among food and lifestyle media across Melbourne, including front page of the Herald Sun Taste lift out.
among Melbourne food & lifestyle media
Media Coverage (Selection)
Maker & Monger Opens at Prahran Market
BROADSHEET – 1 SEP 2015
Fromage expert Anthony Femia has opened a new mecca for cheese aficionados. Internationally recognised cheesemonger Anthony Femia is building a mecca for people who love cheese and know what to do with it.
Strike Cheese Gold at Maker & Monger | The Verdict
THE URBAN LIST –15 SEP 2015
In the foodie wonderland that is Prahran Market, I’ve found a slice of heaven that makes my heart beat a little faster. Amidst all the fruit and veg traders of Harvest Hall, Maker & Monger is doing a mean trade in #nextlevel cheese toasties and raclette, served from a sweet little French food cart.
Maker and Monger
TIME OUT – 20 OCT 2015
Cheesemonger Anthony Femia knows the secret to a good cheesy treat. It's simple really, all you need is gooey melty cheese with lots of crusty, crunchy bits. This is why the only two menu items at Maker and Monger, his Prahran Market cheese cart, are grilled cheese toasties and raclette cheese melted on potatoes and cornichons (the Swiss way, if you must know).