Glacé Frozen Sweet Breakfast Launch

 

In December 2017, Glacé Frozen Artisanal by Christy Tania launched Melbourne’s first-ever sweet breakfast menu. Fox+Fleur managed the announcement to the media and the launch event.

In the lead up to the event, followers and customers were given the opportunity to win a two seats at the Sweet Breakfast launch.

The intimate launch event focused on an interactive theme where the guests, which included key Melbourne food & dining press and social media influencers, were encouraged to produce visual content for their followers in a relaxed environment using a box of branded props.

A styled photobooth was also set up, allowing guests to post instantly to Instagram using the event hashtag, #sweetestbreakfast. We tracked the event hashtag and offered a prize for the best post from the day.

Before food was served, guests were treated to an intimate discussion with Christy who showcased the individual components of each dish and beverage.

 

Videography: ajr films

24 exclusive guests
9 publicity hits
20 social media posts
371,563 followers reached
3,266 likes + comments on Instagram & Facebook

Media Coverage (Selection)

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Glace, Windsor Take 2

A CHRONICLE OF GASTRONOMY – 13 DEC 2017

Christy Tania opened Glace in August, and after discovering it was quite popular for morning coffee runs, she decided to open for breakfast too. Using traditional French techniques, she’s created a French-leaning breakfast menu that’s mainly on the sweet side.

Read more...

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The Feed | All The News You Missed This Week

THE URBAN LIST – 15 DEC 2017

Christy Tania's dessert emporium Glace just launched a brand new brekky menu, The Sweet Breakfast. Croissant burgers, French Toast soldiers with ice-cream and the greatest banana bread of all time. Get it in you ASAP.

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GLACÉ’s New Brekky Menu Will Hit You Right In The Sweet Tooth

ONYA MAGAZINE – 20 DEC 2017

Ah, breakfast. It’s the most important meal of the day, right? At Onya, we know the most important of these important meals are those topped with berries, doused in ice cream and plated with utter sex appeal.

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